Bottle shots

Introduction

“9 out of 10” is a very special project, TxB is delighted to let you know more about it:

All wines follow the motto:

Having the courage to be truly consumer orientated AND making sure that they:

• PLEASE 9 out of 10 CONSUMERS! 9 out of 10 consumers will love this wine!

  We felt it is high time to pay even more attention to the female element of the market – women buy 70% of all wine as we always overestimated their knowledge of wine! Market research taught us that shoppers are just overwhelmed with the choice of wine. What are they really searching for?

• BASICALLY LOOKING FOR REASSURANCE AND GUIDANCE! And this very fact is clearly addressed by our newest project not only in terms of the taste profile (which definitely follows a “crowd pleasing formula” and still preserving the spirit of Chile) but for the first time also on the label -> sending a strong signal to the consumer. And of course, this is an unusual approach, yet we believe in differentiation and innovation. Once we are able to raise a question from the consumer, make him read the back label and buy the bottle we are sure that she or he will definitely love the wines.

As we are working since four years together with the De Martino / Santa Ines team, we are very happy that we contributed our knowledge and experience of innovative brand building. The idea and the style of all Santa Ines 9 out of 10 varietals is created by Marcelo Retamal (Santa Ines) and Lenz Moser (TxB & Laurenz V.).

Last but not least people love the wines of Chile for their distinctive character. The fact that all of Santa Ines vineyards (9 out of 10 are all Estate Wines) are still on the original rootstocks (as most vineyards in Chile) gives them the purest fruit expression of any wines in the world.

For more information on this winery and its wines just click on: www.demartino.cl

 

For any further questions, please contact us...

Downloads

Santa Ines / De Martino Newsletter January 2010

Santa Ines De Martino Newsletter July 2009

More downloads...

 

www.demartino.cl